HISTORY

In 1978, Snak King began with two employees. Working in a 1,200-square-foot facility, they made just one product — Pork Rinds. In 1979, Barry Levin, our CEO, became employee number three, right after graduating from college. Back then, his typical workday involved filling the fryers with oil, frying the rinds, boxing up the Pork Rind bags as they came off the line, delivering product to the company’s one and only customer, and then balancing the books at night.

After a few years, Barry acquired the company with a single goal — to make sure customers’ needs were fully met by delivering the most consistent, high-quality product. This devotion to customer service and a willingness to say “yes” is what spurred Snak King’s growth. When a company asked if Snak King could make Popcorn for them, the answer was “Yes!” (Even though they had only made Pork Rinds up to that point, Snak King quickly learned to make Popcorn.) The same story repeated itself for Caramel Corn, Cheese Puffs, and then Cheese Curls. The product portfolio grew. With each new snack item, the focus on quality never wavered.

From day one to today, the mission has been to listen to our customers and consistently serve their needs. We are a reliable brand with a commitment to customer satisfaction and excellence. Through this devotion, we have been able to build a portfolio of both private label and branded snack products across all industry categories. We are honored to be known as a company that has maintained a nimble, entrepreneurial spirit from our founding, even as we’ve grown from 1,200 square feet to over 700,000 square feet. We now produce snacks for customers nationally and internationally. And behind all this growth? Our people. We are proud to have team members today that have been with us from the very beginning.

1978
Produce one product, Pork Rinds, in 1,200 ft2 of subleased space
1982
Relocate to a brand new 20,000 ft2 facility
1984
Add Popcorn and Caramel Corn to the product line-up
1989
Add Cheese Curls to the product line-up
1990
Acquire Jensen Manufacturing; add Nuts and Trail Mixes to product portfolio
1994
Relocate to 140,000 ft2 facility in City of Industry, CA
1996
Begin producing Tortilla Chips, Corn Chips, and Churritos
2000
Acquire Granny Goose® brand; add 38,000 ft2 warehouse to accommodate the continuing expansion of Snak King
2004
12,000 ft2 of manufacturing facility’s roof collapses during torrential rainstorm
2004-2007
Rebuild manufacturing facility and install new, state-of-the-art technology
2007
Win Ernst and Young’s Entrepreneur of the Year for the Greater Los Angeles area
2008
Snack Food & Wholesale Bakery names Snak King "The Comeback King, 2008 Executives of The Year"

Photo courtesy of Snak Food & Wholesale Bakery
2011
Barry Levin, CEO of Snak King, is awarded California State Small Business Person of the Year by the Obama White House's Small Business Administration

Acquire C.J. Vitner Company, as well as their manufacturing facility and DSD operation, adding Potato Chips to the product portfolio
2014
Enhance Freeport manufacturing capacity by 500% and expand facility to 220,000 ft2
2017
Produce enough bags of snacks (350 million) in one year to circle the equator 2.2 times
2018
Build LEED certified, solar paneled 153,000 ft2 warehouse in City of Industry, CA

1978 + -

Snak king original pork rinds

Produce one product, Pork Rinds, in 1,200 ft2 of subleased space

1982 + -

Snak King 1982 office

Relocate to a brand new 20,000 ft2 facility

1984 + -

snak king popcorn launch

Add Popcorn and Caramel Corn to the product line-up

1989 + -

1989 production line

Add Cheese Curls to the product line-up

1990 + -

Jensen's Orchards logo

Acquire Jensen Manufacturing; Add Nuts and Trail Mixes to product portfolio

1994 + -

City of Industry Snak King building

Relocate to 140,000 ft2 facility in City of Industry, CA

1996 + -

tortilla chip line

Begin producing Tortilla Chips, Corn Chips, and Churritos

2000 + -

Snak King warehouse expansion

Acquire Granny Goose® brand; Add 38,000 ft2 warehouse to accommodate the continuing expansion of Snak King

2004 + -

snak king 2004 roof collapse

12,000 ft2 of manufacturing facility’s roof collapses during torrential rainstorm

2004-2007 + -

rebuilding snak king manufacturing facility

Rebuild manufacturing facility and install new, state-of-the-art technology

2007 + -

2007 EY Entrepreneur of the year award winner logo

Win Ernst and Young’s Entrepreneur of the Year for the Greater Los Angeles area

2008 + -

2008 magazine cover

Snack Food & Wholesale Bakery names Snak King “The Comeback King, 2008 Executives Of The Year”

2011 + -

vitner's logo

Barry Levin, CEO of Snak King, is awarded California State Small Business Administration’s Person of the Year.

Acquire C.J. Vitner Company, as well as their manufacturing facility and DSD operation, adding Potato Chips to the product portfolio

2014 + -

Freeport plant

Enhance Freeport manufacturing capacity by 500% and expand facility to 220,000 ft2

2017 + -

globe logo

Produce enough bags of snacks (350 million) in one year to circle the equator 2.2 times

2018 + -

new City of Industry warehouse plans

Build LEED certified, solar paneled 153,000 ft2 warehouse in City of Industry, CA